Presenting When Facing Competitors

As a somewhat seasoned networker that I am, even if I do say so myself, we are given the opportunity in these meetings, to give a :30-60 commercial about what we do, what type of leads we are looking for, what can we offer to help someone’s business, etc.

There are times, however, this can become tricky.  I don’t mean for someone who may not be comfortable talking in front of a group, which is very common by the way.  I am talking about when there are competitors within the same industry attending the same network meeting as you are.

Most common that I have come across are real estate agents, insurance agents, mortgage lenders, bankers, life coaches, etc. There are many more I can mention.  But a niche like mine, radio show host, is somewhat rare.  It can happen, like it has recently at a few of my meetings that I currently attend, where others within the “radio” industry are present.

Most radio station representatives are marketing for securing advertisers for the station in general, not necessarily connected to a specific show, as my advertisers are. Then there are the times when other “hosts” attend the meeting and their commercial is very similar to mine, looking to secure advertisers.

A lot of networking groups offer “lockouts” where they allow only 1 business or entity to represent an industry or market.  That is a good thing as it protects the members and their seniority within the group.  When new attendees arrive to a meeting they should be vetted as to their business and see if they are a fit in that group.  Sometimes this happens andddddd………sometimes it doesn’t.

So what do you do when faced with this scenario?

I have been taught through the many years of my work experience that one should NEVER say anything bad about a competitor as it makes YOU, the one talking negatively, appear as the type of person others do not care to work with.  SO DON’T DO IT!

I have changed my commercial on the fly so many times or in a one-on-one meeting, in order to not put any other competing company or individual, in a bad light.  I always want to be the “bigger person” so to speak.

The next thing I do is actually compliment the other company for the things they offer that are positive.  Be sure though that it is not anything that would impact your major benefit to the market.  That would be detrimental for your business.

It is something however, that may come up at some point in your conversation with a potential client.  They may directly ask you, “what can you offer that they don’t?” or “what makes you better than them?” or “why should I do business with you?”  At this point the client is sending out a signal that they ARE interested in what you have to offer and is willing to give you the chance to sell them. At this point, MAKE THE APPOINTMENT TO MEET WITH THEM.

Your spot should be protected in your “home” network group.  If a similar competitor does visit your group and pitches the same as you, SPEAK UP to the organizer(s) of your group in private and NOT in the middle of the meeting. Make it known there is a conflict. YOU should be favored in your spot given your length of time in the group, courtesy for being active, etc.  Otherwise you could lose potential business.

“LET MY VOICE SPEAK FOR YOU”

Until next time…..

What is Perseverance?

Okay okay, I know you can go online and search the “book” definition of what perseverance means.  But I am not looking for the “book” definition here.  This word can mean a lot of different things to different people.

Let me save you the trouble of looking it up in the dictionary.  (Yes we actually had dictionary books before we had Google, Siri or Echo.)  The definition as a noun is as follows:  steady persistence in a course of action, a purpose, a state, etc., in spite of difficulties, obstacles, or discouragement. 

That sounds like normal every day life, doesn’t it?  But reality is what it is.  It is part of making choices each and every day in our lives. We choose to get out of bed each day. We choose to brush our teeth or shower or what clothes to wear today, etc.  My dear friend and radio partner, Ricky Cash, always said, “life is all about making choices and dealing with those consequences of the choice”.

I have shared my personal health journey over the last 14 months or so with many people.  (If you are not familiar with my story CLICK here and watch a 30 minute interview I recently did in hopes of inspring others.)

The lessons I have learned thus far, and continue to learn, do not have to be applied to health.  They are things that can be applied to every aspect of our lives each and every day.  But the bottom line is we have to make the choice to WANT to continue and strive for whatever it is we want to gain.  That is what PERSEVERANCE is all about.

I believe Rocky Balboa said it best: ROCKY-BALBOA-Motivational-Quotes-Art-Silk-Fabric-Poster-Print-24x36-inch-Sylvester-Stallone-Inspirational-Pictures-Painting.jpg_640x640

…”and that’s how winning is done”.  Do you not think perseverance is not part of that?

How many times in a day do we want to just give up because of a bad day at work, or your child is sick or there is still too much month left at the end of your paycheck?  But the beauty of it all is we get another chance the next minute, the next hour, the next day for things to be back on track, “if we choose to let it”.

If I didn’t believe that myself, I would have NEVER gotten on track with my health.  I would have given up for the last time on August 26th, 2013 when I was “officially” diagnosed with Type 2 diabetes after a cellulitis attack that landed me in the hospital/rehab for 17 days.  This just piled on top of other medical issues in the next 3+ years that caused me to STOP and realize where I was in life.  The choice I had to make was to stay the course and stay unhealthy or do DO SOMETHING ABOUT IT!

I chose the latter and the results have been astonishing.

My point to this is there will be times when we have to ride the lows in life to really appreciate the high points in life.  It’s like riding a roller coaster.  You know that the ride will pull back into the station and you survived the ride and you get ready for another ride.  It’s just the way things are.

Strap up Buttercup…it is what it is. So make the most of it.

“CHASE YOUR DREAM. DON’T EVER STOP CHASING IT!”

3 Reasons To Advertise Your Business On an Internet Radio Show

A lot of businesses are missing out on the goldmine of advertising over internet radio stations that reach their ideal clients frequently and on an affordable budget. Businesses have changed with the times with their equipment and many other advertising mediums, but not in the radio sector. For those who didn’t know there was an alternative to traditional radio broadcasting, this article will introduce you to this glaring and growing phenomenon of people enjoying control of the content they consume and experiencing more connection and community associated with it through internet radio platforms.

Reach your Ideal Listener/Consumer

Internet radio is broadcast (more properly called “webcast”) live, just like traditional radio, only you connect to it via a web address that indicates the opening of a media player. The world of internet radio stations is much more vast and often has a grassroots feel that listeners love and feel more a part of. Gone are the times of purely local agenda. Listeners now can choose radio stations based on their own interests. This is a total advantage to business owners because they can advertise with a radio station hyper-relevant to their product or service. With traditional barriers broken, internet radio stations and businesses can partner in a number of ways that local broadcasts can’t.

Have more of your Listener’s Attention and Time

In our busy 21st century lives, consumers want more relaxing ways to enjoy their entertainment. Streaming music and radio show stations, and podcasts have gained popularity over television, movies, and books the past few years because you can enjoy it while doing virtually anything. This is proven true by the fact that 2 of the top 5 apps in America are YouTube and Pandora.

Traditional radio is typically listened to during certain peaks hours of the day, during the listener’s commute. Internet radio stations can be listened to anywhere, while your ideal listener does anything; walking, cleaning, or lying down with their eyes closed! This means that there are no peak hours you pay a premium to advertise within. Your advertisements will be beneficially webcast to a larger audience of listeners that are already well-matched to your product or service any time of day, for any length of time!

Internet Radio Advertising is one of the Most Cost-Effective Advertising Mediums

Advertising in newspapers, television commercials, and traditional radio has grown in price dramatically over the years, despite their viewership continuing to decrease year after year. Radio, both traditional and webcast radio, have grown less in price than any other form of advertising, so you can take advantage of this unpopular, yet effective medium before anyone finds out this best-kept secret!

Remember, with radio advertising, you’re always the only thing they will (mentally) see or hear when your advertisement comes on. You are always center stage, or front page if you will. Elsewhere, your ad must compete with other advertisements pining for the consumer’s attention, but one listener can only listen to one thing at a time. And with this amazing advantage, you can charm your consumer with more creative expression than ever before. With audio advertising you can use music, voice, and sound effects, invoking emotion that other mediums of advertisement lack.

Another point of advantage is that with online radio advertising, your consumer is already online. If your ad peaks their interest, it won’t take them much effort to browse your website or respond to whatever call to action you put out there.

How To Keep Your Radio Audience Engaged

So you have a traditional radio spot, an internet radio station, show, or podcast, and now you need to know how to make newcomers loyal listeners. This article outlines the most essential steps to make your brand’s listeners wanting to tune in regularly.

Know Your Ideal Listener

Coming up with show concepts is an art form. Beyond that, it’s a must to know exactly who would be tuning into your concept. You will want to both explore which listeners are likely to tune in every week and also which companies and brands would want to target them if you are considering getting sponsors. Basic demographics to consider are geographic areas likely to tune in, races, music preference, gender, and age. After you’ve profiled your ideal listener in these more general areas, you can consider their interests and lifestyle more in-depth. Google photos of what your ideal listener might look like and pin them around your station or in your home where you are likely to see them before going off to broadcast. Over time, you can use real pictures of actual listeners of your show!

Respond To “Mail” and Partner With Their Favorites

Shaping a show your audience loves will take some participation from the audience, and you must listen to their feedback. Positive and negative comments, emails, reviews, or snail mail, should be responded to on a regular basis. As you grow in popularity, you may not be able to them all. Just let your listeners know you do carve time to read them. Satisfy listeners by attempting to partner with their favorite role models, companies, and brands, either in the form of an interview, advertising spots, offers, or events.

Promote a Sense of Community

Emodus Research company committed time in 2013 to understand more thoroughly the bond between NPR and its listeners. According to the study, listeners who are more emotionally connected to a station have a stronger bond than with local, traditional stations that move them to donate at a rate of 4 times the amount than satisfied listeners. This is the difference between satisfied listeners and brand loyal listeners.

You can achieve these results by first completing the previous two suggestions, and continuing to make the station interactive for listeners in innovative ways that maybe others are, or are not doing.

Give Them More Ways To Devour Your Content

Media.info director and radio futurologist, James Cridland, says “Don’t waste your time on which platform is the future, because the answer is: all of them. Radio’s future is a multi-platform future. The right platform, for the right person, right now.” Blogs, videos, individual Facebook accounts and forum user accounts, articles, newsletters and email campaigns are all ways for your fans to stay connected on a more personal and regular basis, further solidifying their level of brand loyalty.

Promote Your Show!

So many radio personalities think sitting on a show is enough to attract listeners and the truth is it’s not and it’s much less fun. Get out there and meet people at events! Donate air time to causes you and your listeners believe in! Brag about your accomplishments and happiest, most satisfying moments on air over your social media accounts! Promote your show however you like, but do promote your show/station.

Do Yourself This Favor: Technology Cleanse

New disorders have been named to accommodate the growing number of people addicted to specific technologies; World of Warcraft and other video games, Facebook, Smartphones at dinner, Candy Crush, and more. Anyone remember the craze of the most addicting Facebook game of them all, Farmville?! Most Americans can say they would like to be less glued to their technology. Screen time has been known to cause sleep disturbance, and with work becoming more mobile, it becomes more and more invasive of our personal time. You can set boundaries, and a priming technology cleanse might be just what the doctor ordered to begin living in the real world and online with balance. Follow the following suggestions to have a successful technology cleanse.

Outline Your Cleanse

Without a plan, you plan to fail. Technology cleanses are probably one of the hardest cleanses to endure because it’s not a physical challenge, but a mental one. Decide how long you will cleanse for (typically 2-3 days or a week) and plan to begin 2-3 days prior so that you are not quitting cold turkey. Also set parameters of what technology you will obstain from, or when you will be able to use them. During this planning phase, decide what you want to spend your time doing instead. You will need this outline to refer to when you are feeling the itch, which brings us to our next point; relapse prevention.

Relapse Pre-Prevention

Decide why you are doing this technology cleanse and write your answer down. Place this card somewhere you will see it daily as a reminder, or keep it on you at all times. I’d suggest you take a picture with your phone so you always have it, but during a technology cleanse, you may not have that luxury. Revisit your “why” when you feel “the itch”.

Some last important suggestions before you get started are to notify anyone who needs to know you are doing a technology cleanse. This may be people you work with or for, Facebook friends or groups you normally converse with, or people closest to you that can help support you during your cleanse. Prepare for your return to technology, too. One of the best ways to do this is to unsubscribe to any email subscriptions you no longer care for. Go through and uninstall any unnecessary apps and turn off unnecessary notifications of the apps you are keeping. The last suggestion of this article is to learn to use ‘Airplane Mode’ which disables your phone’s ability to send or receive text messages, calls, or notifications. This mode may also be sometimes called flight mode, standalone mode, or offline mode and can be used in a number of situations. You can enable flight mode when you don’t want to be disturbed, when going into important meetings, to charge your battery faster, or reserve the battery life you already have.

The Difference Between a Podcast and an Internet Radio Show

Internet radio shows are just like traditional radio shows, transmitting either talk or music audio, only via the web instead of traditional airwaves. One of the biggest differences between internet radio shows and podcasts is this ability to transmit live audio. Broadcasting internet radio audio is called “webcasting” to differentiate it from traditional radio even further with etymology.

This technology is further separated from podcasting and is closer to traditional radio in the sense that the listener has no control over when or how they listen to the audio because it is continuously streaming, just like traditional radio. Listeners engage with online radio shows by typing or pasting the proper web address to summon the media player and you’re connected to their live show the moment you connect.

Time Commitment & Accessibility

Podcasts are downloadable audio files, a more “on demand” experience you have more control over as a listener. In an ideal world, your favorite internet radio shows will take advantage of this technology, too, and provide loyal listeners with the archived recording so that they, too, can download it and listen later or listen to it repeatedly if they want to. Most webcasting platforms do not offer this technology freely, so you will find that many radio shows are one and done. No recording will be saved to the internet or your computer. Webcasters must record their own shows to provide this feature.

The last concept is a big bonus on the side of podcast listeners, however, podcast shows are less predictable, making content available whenever they like which is often less frequently than their listeners would like. Internet radio shows have a set schedule they commit to and usually webcast for the same amount of time as well.

From The Content Creator’s Perspective

From a show creator’s perspective, there are benefits to both sides. Depending on the level of time they’re willing to commit, the past two concepts will be a large deciding factor. If their motivations are tied to businesses beyond their desire to share content, they may want to consider the size of the net that’s cast with each. Web-casting via internet radio show will allow you to capture a lot of listeners at one time. If this is important to you, or if you are selling or plan to sell advertising segments within the show, internet radio is the way to go. Podcasts only reach one person at a time because they require a download, and this is not ideal for selling advertising segments.

Understanding a Listener’s Motivation

As a webcaster, you’ll need to understand your audience’s motivation behind listening to your show. With an internet radio station, you typically need to please the whole audience. Is your concept a crowd pleaser? Podcasting can be a little more specific, or niche, because the listener often seeks you or a certain topic out. Both are points to consider when formulating your whole brand and outlining “episodes”.